Image 1: In my first draft of my digipak I took inspiration of the band that composed the song to our music video as i felt that it would fit in perfectly with my target audience as it worked for them into attracting to their target audience it would work for us.
Image 2: This image shows an Arctic Monkeys album with the same colour background as the Metronomy album in image 1. I preferred this design more to image 1 as i thought the more simplistic look with just text and no CVI in the middle i thought it looked a lot better and drew your attention to the more important part of the album cover, the name of the album and artist.
Image 3: On the inside of the digipak or even on the cover, but not in the middle, I wanted to have a silhouette of something just to add a little bit of interest. I liked the idea of having a silhouette of a younger person as it would add a bit of character to the digipak.
Image 4: Because the band name is 'Hollow' I decided to take inspiration from that name and the idea of the silhouette and put them together to hollow out the silhouette and just have the outline of the young person to fit in with the name of the band. This was used on the inside panel of the digipak.
Image 5: This was just a first idea for the font but I didn't think it worked properly so later on I looked at different fonts to see what worked.
Image 6: This is just the colour scheme that I chose and thought looked good.
Image 7: After seeing the poster shown in this picture it made me want to go with a more simplistic look as possible as it quotes that a 'Good design is as little design as possible'. This means that even though there isn't much to it, it still looks good and is also practical by showing what it really needs to advertise.
Image 8: I looked at different boarders and frames that I could have possibly used for my poster as I liked the idea. I went with a simple white boarder around the digiak and advert as it looks better and stops the colour bleed on the side of the advert.
Image 9: These were more fonts that i looked at the possibly looked good. I wanted to go with a more quirky font so I ended up choosing the bottom one as I thought it fitted in with my genre, although it didn't.
Image 10: Draft Digipak.
Images 11 & 12: After seeing this album cover I knew I wanted to go with a black background as it is a neutral colour that goes with anything and I thought that it would look the best.
Images 13, 14 & 15: I contemplated the decision of the other colour to go with the black to create the design and text of the digipak. I wanted to see what looked best out of all the colours and what colours worked best on top of black so it could be eye catching to the audience but also practical. Images 11, 14 and 15 were a bit of research and inspiration into my digipak and colour decision to see how they used the colours effectively and also see how the colours worked as a font.
Image 16: After some time I remembered this album 'AM' by Arctic Monkeys. I liked the design and also colour scheme of this album.
Image 17: I thought that the simple colours black and white worked best as they were both neutral colours and the complete opposite of each other so it also makes it practical as it is easy to read and also eye catching to the audience.
Image 18: I tried to interpret the design of the text being spread from one side of the cover to the other but unfortunately I could not find a way to make it look good for my album cover or advert.
Image 19: After seeing this album by The 1975 I found that a smaller text in the middle of the cover would look best for my digipak as I knew I could find a way to make the cover and advert work, look good and be practical.
Image 20: I again went researching on what font I could use for my cover which will look the best. In the end I went with the font in the top left corner. I chose this as I thought that it fit in best with my genre and it was also the most practical and easy to read.
Image 21 & 22: Finished advert and CD cover.
